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The Ad Unit Task Force of the Interactive Advertising Bureau (IAB) meets on a bi-annual basis to identifiy the most commonly accepted banner sizes and issue voluntary guidelines on their sizes/names to help advertisers and publishers. Following is a summary of their most recent recommendations.
Interactive Marketing Units (IMU)
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Banners & Buttons
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Banner Size
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Banner Type
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Example
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728 x 90
468 x 60
234 x 60
125 x 125
120 x 240
120 x 90
120 x 60
88 x 31
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Leaderboard
Full Banner
Half Banner
Square Button
Vertical Banner
Button #1
Button #2
Micro Bar |
View
View
View
View
View
View
View
View
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Rectangles & Pop Ups
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Banner Size
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Banner Type
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Example
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300 x 250
250 x 250
240 x 400
336 x 280
180 x 150
300 x 100
720 x 300
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Medium Rectangle
Square Pop-up
Vertical Rectangle
Large Rectangle
Rectangle
3:1 Rectangle
Pop Under |
View
View
View
View
View
View
View
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Skyscrapers
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Banner Size
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Banner Type
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Example
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160 x 600
120 x 600
300 x 600 |
Wide Skyscraper
Skyscraper
Half Page Ad |
View
View
View
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