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Last Updated
2/26/2001
Newest Size
120x600
Largest Size
160x600
Smallest Size
88x31
Popular Size
468x60
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AdGlossary is a database of online advertising terms and definitions. Sort through confusing advertising jargon with this database of over 150 terms - the largest on the Internet.
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The Ad Unit Task Force of the Interactive Advertising Bureau (IAB) meets on a bi-annual basis to identifiy the most commonly accepted banner sizes and issue voluntary guidelines on their sizes/names to help advertisers and publishers. Following is a summary of their most recent recommendations.

Interactive Marketing Units (IMU)

Banners & Buttons
Banner Size
Banner Type
Example

728 x 90
468 x 60
234 x 60
125 x 125
120 x 240
120 x 90
120 x 60
88 x 31

Leaderboard
Full Banner
Half Banner
Square Button
Vertical Banner
Button #1
Button #2
Micro Bar

View
View
View
View
View
View
View
View

Rectangles & Pop Ups
Banner Size
Banner Type
Example

300 x 250
250 x 250
240 x 400
336 x 280
180 x 150
300 x 100
720 x 300

Medium Rectangle
Square Pop-up
Vertical Rectangle
Large Rectangle
Rectangle
3:1 Rectangle
Pop Under

View
View
View
View
View
View
View

Skyscrapers
Banner Size
Banner Type
Example

160 x 600
120 x 600
300 x 600

Wide Skyscraper
Skyscraper
Half Page Ad

View
View
View



Graphical Examples:



468x60

468 X 60 Pixels (Full Banner)
Back To Top




234x60

234 x 60 Pixels (Half Banner)
Back To Top




88x31.gif (998 bytes)

125 x 125 Pixels
(Square Button)
Back To Top




120x240

120 x 240 Pixels
(Vertical Banner)
Back To Top




120x90.gif (1204 bytes)

120 x 90 Pixels
(Button 1)
Back To Top




120x60.gif (1078 bytes)

120 x 60 Pixels
(Button 2)
Back To Top




88x31.gif (998 bytes)

88 x 31 Pixels
(Micro Bar)
Back To Top




160x600.gif (998 bytes)

160 x 600 Pixels
(Wide Skyscraper)
Back To Top




120X600.gif (998 bytes)

120 x 600 Pixels
(Skyscraper)
Back To Top


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